Marketer Lily Ray: the more AI slop floods the internet, the more valuable human expression becomes
lilyraynyc · x · 2026-11-05
NYC-based marketer Lily Ray observes two concurrent AI trends: productivity exploding (non-coders shipping tools and sites in hours) alongside growing backlash against AI slop—self-similar designs, generated images, and bot comments. Her jokes about ChatGPT-generated deli menus drew waves of replies from people seeing the same in their cities. Citing Google's Quality Rater Guidelines emphasis on effort, originality, talent and accuracy, she argues polish doesn't equal value when everyone has the same tools, and predicts that as AI floods feeds, genuine human expression and personality become the scarcest, most valuable asset in marketing.
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