Marketer's starter memo: write like you talk, use ChatGPT voice mode to fix grammar
sahilypatel · x · 2026-10-25
Marketing KOL sahilypatel shares the memo he sends to every new marketer, built on David Ogilvy's 1982 writing rules. His favorite is #2: write the way you talk, naturally. Beginners often assume whatever ChatGPT generates is good — his test: would you actually say this out loud? If not, rewrite it.
His practical tip: if writing everything yourself is a struggle, open voice mode, say what you want to say, and ask ChatGPT to fix your grammar.
The attached image is Ogilvy's September 7, 1982 ten-point memo: read the Roman-Raphaelson book three times; use short words, sentences, paragraphs; never use jargon like "reconceptualize"; never write more than two pages; check quotations; never send a memo the day you write it — read it aloud the next morning and edit; have a colleague improve important pieces; be crystal clear on what you want the recipient to do; if you want action, go tell the guy.
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