HeyGen Survey: 71.6% of Small Business Owners Shoot Videos They Never Publish, AI Avatars Step In

HeyGen has released its report "The State of AI Avatars 2026," based on a survey of over 1,000 small business owners, revealing a striking contrast: many owners shoot videos but never publish them, and AI avatars are stepping in to fill that void.

Confirmed

• The survey covered 1,000+ small business owners; 71.6% have shot videos for their business but never published them
• Among the reasons for not posting, 53.9% felt the video wasn't professional enough, and 48.6% were unhappy with how they looked on camera
• The report demonstrates how AI avatars can replace on-camera appearances, helping people unfamiliar with lighting, camera setup, or on-screen presence produce polished business videos

Why it matters

• The survey provides demand-side data supporting the adoption of AI avatars in SMB content marketing, directly addressing the widespread pain point of "shooting videos but not daring to post them"
• For brand content production and short-video marketing, AI avatars could significantly lower the barrier to producing professional videos

2026-09-25 ~ 2026-09-25 · 6 related posts

• [source] HeyGen survey: 71.6% of small business owners film videos they never post; AI avatars fill the gap — HeyGen · 2026-09-25

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