HeyGen survey: 71.6% of small business owners film videos they never post; AI avatars fill the gap
HeyGen · x · 2026-09-25
HeyGen's survey of 1,000+ small business owners (The State of AI Avatars 2026) finds:
- 71.6% have recorded a business video and never posted it; 53.9% said it wasn't professional enough, 48.6% hated how they looked
- 69.3% agree video builds their brand and wins business; 55.6% say they lost business to a more visible competitor (69.6% in legal, 63.9% in real estate)
- Conclusion: AI avatars drop the cost of showing up on camera to near zero, letting trust-based professionals scale presence beyond their own time
The report doubles as product marketing for HeyGen, but the data is useful for brand video strategy.
More from Apps
- Google's SERP poisoning wrecks SEO tools: ahrefs and semrush data diverge wildly during core update — gaganghotra_ · 2026-11-11
- 1 screen recording + 170 AI reaction hooks = 3 months of UGC content — tibo_maker · 2026-11-11
- AI deck makers break layouts on export; Napkin Slides an exception — waterySoup2344 · 2026-11-11
- Creator rides the viral AI 3D reels wave with two space exploration videos — theteknosaur · 2026-11-11
- 'Chat with your data' misses the point — people want a smart coworker — vboykis · 2026-11-11
- Autonomous's $9,603 soundproof office pod is marketed as 'a room for you and your agents' — dee_hw · 2026-11-11