HeyGen survey: 71.6% of small business owners shot videos they never posted
hey_abusiddik · x · 2026-09-25
HeyGen surveyed 1,000+ small business owners: 71.6% have filmed a business video they never posted, with 53.9% citing unprofessional look and 48.6% disliking their on-camera appearance.
The report's pitch is that AI avatars can stand in for the owner, removing both production-quality and psychological barriers to publishing video content — quantified evidence of AI avatars moving into SMB video marketing workflows.
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