HeyGen survey: 71.6% of small business owners film videos they never post; AI avatars pitched as the fix

Med1_Ai · x · 2026-09-25

A HeyGen survey of 1,000+ small business owners found 71.6% have filmed a business video and never posted it — 53.9% said it didn't look professional enough and 48.6% hated how they looked. The company tested AI avatars as a stand-in for owners, with the full report now available. The data quantifies camera-shyness as a content bottleneck and signals AI avatars moving into SMB content production.

Related event: HeyGen Survey: 71.6% of Small Business Owners Shoot Videos They Never Publish, AI Avatars Step In(6 posts)→

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