HeyGen survey: 53.9% of small business owners skip video over unprofessional look

Med1_Ai · x · 2026-09-25

HeyGen surveyed 1,000+ small business owners: 71.6% have filmed a business video and never posted it; 53.9% said it didn't look professional enough, and 48.6% hated how they looked. The report highlights how AI avatars showing up on camera removes lighting, angle, and on-camera anxiety as barriers to professional business video.

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