Meta's Muse Tops US App Store With 2.6M Downloads in 13 Days

Meta's Muse, an AI assistant for users 18+ launched Sept 8, topped the US App Store free chart within 10 days and held #1 for 6 days, with 2.6M global downloads in 13 days. Across multiple third-party estimates, its downloads and DAU have exceeded ChatGPT's comparable early figures. JPMorgan predicts it could become the most widely used consumer AI product since ChatGPT. Meta stock jumped 11.43% in a day and Wells Fargo raised its price target from $640 to $796.

Confirmed

• Per Bloomberg citing Sensor Tower analyst Abe Yousef, Muse drew over 902K combined US iOS App Store and Google Play downloads in its first six days and hit #1 on both US free charts (@firstadopter); as of Sept 23 it had held #1 for 6 days with 2.6M global downloads in 13 days (@ExcellentChance9457).
• Sensor Tower data shows US single-day downloads hit a record 264K on Sept 19, exceeding 200K for three consecutive days (@alexandrwang).
• Apptopia/Appfigures estimates, using a comparable US-Canada dual-platform scope, show Muse's first-12-day mobile downloads and DAU both exceeded ChatGPT's same period: Apptopia puts Muse at 1.8M downloads and 642K DAU vs ChatGPT's 1.3M and 231K (@RihardJarc); Appfigures gives a higher 2.8M dual-platform figure, with 1.8M on US-Canada iOS (@alexandrwang, @rseroter).
• Similarweb also shows Muse ranking #1 on the US App Store over the past 7 days, ahead of ChatGPT (@FinanceYF5).
• JPMorgan said Muse could become the most widely used consumer AI app since ChatGPT after topping the US App Store (@Polymarket).
• Unlike chatbots that only answer questions, Muse is built to act on users' behalf—booking flights, finding plumbers, handling customer service, comparison shopping, research, forms, restaurant bookings—and gives each user a cloud computer (@mitchdeg, @firstadopter, @新智元).
• Meta stock rose 11.43% in a day; Wells Fargo raised its price target from $640 to $796 (@firstadopter, @新智元).

Unconfirmed

• Absolute figures differ across firms (1.8M vs 2.8M in 12 days; 2.6M global in 13 days), and methodology details may affect conclusions; analysts like Tae Kim caution the current hype may not translate into lasting dominance.

Why it matters

• Muse is one of the few apps since ChatGPT to beat its early benchmark on both downloads and DAU, and is widely viewed as a direct challenger. Capital markets have voted with money; if growth sustains, it could reshape the consumer AI assistant landscape, with vendors like Qwen already following with similar PersonalAgent products.

2026-09-21 ~ 2026-09-23 · 14 related posts

Full story(4 episodes)→

• Episode 1: Meta's Muse Tops US App Store With 2.6M Downloads in 13 Days(2026-09-21, 14 posts)
• Episode 2: Meta's Personal Agent Muse Tops App Store in 13 Days, Sparking Industry Backlash(2026-09-23, 13 posts)
• Episode 3: Meta's Muse Hits 4M Users in 20 Days(2026-09-29, 6 posts)
• Episode 4: Meta's Muse Hits 5.1M US Downloads in 22 Days(2026-10-01, 3 posts)

• [source] Meta's Muse hits 264K US downloads and 448K DAUs in 10 days, outpacing early ChatGPT — alexandr_wang · 2026-09-21
• Meta Muse Hits 1.8M Downloads in 12 Days, 642K DAU vs ChatGPT's 231K — RihardJarc · 2026-09-22
• Meta Muse rally: stock up 11% as Morgan Stanley pegs $1B revenue per 100M users — firstadopter · 2026-09-22
• Meta's Muse Tops ChatGPT's Early Mobile Launch in Downloads and DAUs — alexandr_wang · 2026-09-22
• [source] Meta's Muse tops US app stores with 902,000 downloads in first six days — firstadopter · 2026-09-22
• JPMorgan: Meta's Muse App Could Be Most-Used Consumer AI Product Since ChatGPT After Hitting No.1 on App Store — Polymarket · 2026-09-22
• Meta's Muse tops ChatGPT's early mobile launch in downloads after 12 days — rseroter · 2026-09-22
• Meta's Muse AI assistant tops US App Store in 10 days; Alibaba pushes Personal Agent — 新智元 · 2026-09-23
• [source] Meta's Muse Tops US App Store for 6 Days, 2.6M Downloads in 13 Days, Overtaking ChatGPT — Excellent_Chance9457 · 2026-09-23
• Meta's Muse tops US App Store, overtaking ChatGPT — FinanceYF5 · 2026-09-23
• Meta's personal AI agent Muse tops Apple's US App Store just a week after launch — mitchdeg · 2026-09-23

3 near-duplicate retellings: ccerrato147 · firstadopter · FinanceYF5