2 reels, 62K views, 84% from non-followers: Instagram's cold-start edge
alexmacgregor__ · x · 2026-11-10
alexmacgregor argues Instagram is easily the best social platform for reaching new audiences, backed by his own analytics: just 2 reels and 23 stories last week pulled 62K views (+3834% week over week), with 84% of views from non-followers (+14661%). His top reel hit 67K views. A concrete data point that Instagram's recommendation distribution is highly friendly to cold-start growth.
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