Post-purchase survey: 40% of new customers found the company via AI, 76% through unbranded prompts
thejamescad · x · 2026-11-10
A shared screenshot (names redacted) from thejamescad claims a company ran a post-purchase survey asking how many new customers discovered it through AI. The answer: 40%.
Even more striking, 76% of those customers arrived via unbranded prompts — they weren't searching for the brand, they asked AI for recommendations and the company showed up. A concrete data point suggesting AI recommendations are becoming an acquisition channel distinct from brand search, directly relevant to AEO/GEO playbooks.
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