Sarah Drinkwater: Large Orgs Adopt New Tech via Culture, Not Mandates
sarahdrinkwater · x · 2026-11-04
Sarah Drinkwater shares how to get large complex organizations to adapt to new tech: focus on culture + community—overcommunicate, create regular show & tell and feedback moments, hire the best, and build high-trust peer accountability.
- Case study: BBC consciously let its content flow onto the open web instead of building a walled garden.
- BBC Sports redesign drew two weeks of intense backlash ('like someone rearranged their living room without asking'), then users adjusted.
- Takeaway: the only constant is change; adaptation hinges on culture and trust mechanisms.
Related event: Ex-BBC UX head on iPlayer legacy and why culture drives tech adoption(2 posts)→
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