SEO boils down to two actions: on-site pages and backlinks, veteran says
gaganghotra_ · x · 2026-10-31
SEO practitioner Gagan Ghotra argues that despite all the hype, effective SEO comes down to just two actions: creating/deleting/updating a page on your own site, or doing the same on someone else's site to earn backlinks.
Everything else—technical SEO, schema, Google Merchant Center setup—is baseline hygiene anyone can get right now, even with LLM guidance. The real bottleneck remains pages and backlinks.
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