Bing separates AI training from AI search grounding with new site controls

OnlineInference · x · 2026-10-31

Per Barry Schwartz at Search Engine Roundtable, Microsoft launched new Bing AI content controls letting site owners choose separately whether their content is used for training, grounding, or both — while staying eligible for Bing search results. Three settings: AI Training (allow/block model training), AI Grounding (allow/block AI answer generation), and Limited Grounding (support Microsoft's own AI products but not third-party grounding services). Publishers can now block model training while still appearing in Copilot answers. Google, OpenAI, and Anthropic offer similar controls.

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