Hongguo hits 168M DAU, Douyin tops WeChat in time spent: ByteDance era begins

huangyun_122 · x · 2026-10-29

Nomura's report citing QuestMobile shows Douyin surpassed WeChat in time spent in July, with ByteDance apps at 40.9% vs Tencent's 29.1% of top-50 app usage. Hongguo (short drama) hit 168M DAU, doubling year-over-year and exceeding the four major long-video platforms combined. Commentators Qin Shuo warns of algorithmic time capture while Cheng Lingfeng argues AI short drama is the real explosion; the rumored '¥40B annual revenue' was officially denied.

Related event: Douyin Overtakes WeChat in Screen Time as Hongguo Hits 168M DAU(2 posts)→

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