"The newsletter is dead": Every's CEO says AI agents will read it before subscribers do
danshipper · x · 2026-10-30
Nathan Barry, founder of ConvertKit, cites a take from Every CEO Dan Shipper: newsletters are dying because AI agents will read them before human subscribers do. Barry, who built his career on email over 13 years, reluctantly agrees — but notes there's still time to adapt email strategy. Another commentator predicts "agent-native content distribution" will become a hot topic in B2B content marketing circles soon: content will increasingly be optimized for agents that read and filter on behalf of humans, not for human readers directly.
Related event: Every CEO Declares Newsletter Dead as AI Agents Read Emails First(2 posts)→
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