Google's Gary Illyes: GSC 404s are normal, don't blindly redirect them to homepage
5le · x · 2026-10-29
Google's Gary Illyes and Cherry Prommawin explain that 404s in Search Console are totally normal and harmless as long as those URLs should 404. Illyes warns against blindly redirecting removed pages to the homepage or top-level category pages: Google sees those as soft 404s, users get confused, and the data becomes misleading. "Redirects should lead to genuinely relevant destinations."
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