Black Friday SEO Podcast: February Kickoff, Keyword Formulas and Landing Page Tactics
gaganghotra_ · x · 2026-10-28
A podcast episode laying out a full playbook for Black Friday SEO:
- Timing: start Black Friday pages in February rather than October, plus advice if you're already late.
- Keyword format: "Black Friday + product category + deals" to match specific buyer searches.
- Landing pages: how many to build without cannibalizing each other in Google.
- Own your discount searches: brands should rank for their coupon codes and offers even without a seasonal sale.
- AI search visibility: different discount amounts help Google and ChatGPT surface more relevant offers.
- URLs & internal links: structuring URLs, reusing pages year over year, and linking from top product pages.
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