'Software as content': a new creator class whose medium is software, with 9.3M-view proof
yungcontent · x · 2026-10-27
Building on Taylor Lorenz's observation that people's relationship to software is shifting toward "software as content," creator yungcontent argues a whole new class of creators whose medium is software is emerging.
Their portfolio backs the thesis: a YouTube show made for OpenAI (COOKED, 9.3M views), Playboi Carti x REVOLT projects (2M+ views), a labubu mukbang, "clawplace" (r/place for AI agents), "sketch derby" (draw a horse, watch it run), oncyber (3D worlds editable by prompt and steppable in VR), and dozens more quirky micro-projects pulling six-figure to millions of views — evidence that small creative software works are becoming a content genre of their own.
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