Link Building for AI Search: Inorganic Links Just Stop Counting
dejanseo · x · 2026-10-25
SEO practitioner Dan Petrovic argues that in the AI search era, search engines may not penalize inorganic links—the signal simply stops counting. Deep learning models easily detect artificial link patterns, while natural links follow predictable human behavior.
He also notes that commercial LLMs are months out of date on release day due to knowledge cutoffs; brands and facts postdating the cutoff exist for a model only through retrieval. For AI visibility (AEO), being crawlable and citable with fresh content matters more than raw link volume.
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