Zack Kanter: cold B2B outbound gets more effective as agents take over inboxes and hunt for solutions to buy
MartinGTobias · x · 2026-10-24
Zack Kanter takes the opposite side of the cold-email-is-dying debate: cold B2B outbound will get more effective as agents take over inboxes, since campaigns are already good at identifying prospects in need of a solution — and agents will scan your inbox for solutions you should consider buying.
MartinGTobias quote-replies that agent gatekeepers filter for signal, not personalization theater: the founders who get through are the ones who did the targeting work before hitting send. The real skill gap is targeting, not access.
Related event: Debate erupts over cold email's fate as agents take over inboxes(2 posts)→
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