a16z charts: US media consumption plateaus at ~25 hrs/week as YouTube and social eat everything else
a16z · x · 2026-10-24
a16z's Charts of the Week, using BCG data, shows US weekly active media consumption has topped out around 25-26 hours and is slightly declining, making attention a zero-sum game.
- 2018-2025 CAGR: YouTube +7.8%, social media +6.6%, gaming +2.1%, audio +0.1%, non-YouTube video -0.7%, print -10.5%
- The piece frames Netflix's decelerating 12% topline growth (lowest since '21-22) as short-form video eroding long-form attention
- Also includes a16z security leads' "Patch or Die" advisory sent to portfolio CEOs
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