Debate erupts over cold email's fate as agents take over inboxes

Zack Kanter argues B2B cold outreach will become more effective as agents take over inboxes, while others counter that only template mass emails will die—personalized, well-researched messages will survive.

2026-10-24 ~ 2026-10-24 · 2 related posts

• Cold email isn't dying, templated blasts are: agent gatekeepers filter for signal, not personalization theater — MartinGTobias · 2026-10-24
• Zack Kanter: cold B2B outbound gets more effective as agents take over inboxes and hunt for solutions to buy — MartinGTobias · 2026-10-24