Cold email isn't dying, templated blasts are: agent gatekeepers filter for signal, not personalization theater
MartinGTobias · x · 2026-10-24
Responding to Zack Kanter's claim that cold email will die once every inbox has an AI agent gatekeeper, the author argues only the templated blast dies — 200 investors, one paragraph, no fit reasoning.
What survives is a message proving you did the homework: why this specific fund, which two portfolio companies it rhymes with, which one metric matters to them. Agent gatekeepers don't filter for personalization theater; they filter for signal. Build the signal first.
Related event: Debate erupts over cold email's fate as agents take over inboxes(2 posts)→
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