ISMS Fellow commentary part 2: marketing science questions its relevance amid AI uncertainty
avicgoldfarb · x · 2026-10-22
Part 2 of avicgoldfarb's invited commentary series, restating his abstract: AI is creating extraordinary uncertainty for marketing managers, yet the field is again questioning whether its research is relevant. Same series as part 1; the substance lies in the first post and the linked article.
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