New ISMS Fellow Avi Goldfarb Questions Marketing Research Relevance in the AI Era
Newly named ISMS Fellow Avi Goldfarb argues that AI is creating unprecedented uncertainty for marketing managers, yet the marketing science community is questioning its own research relevance at the very moment its insights matter most, drawing on the Innovator's Dilemma to reflect on the field's identity anxiety.
2026-10-22 ~ 2026-10-22 · 3 related posts
- New ISMS Fellow on AI and marketing science: extraordinary uncertainty, yet doubts about research relevance persist — avicgoldfarb · 2026-10-22
- ISMS Fellow commentary part 2: marketing science questions its relevance amid AI uncertainty — avicgoldfarb · 2026-10-22
- Marketing scholars grapple with AI-driven relevance anxiety via Innovator's Dilemma — avicgoldfarb · 2026-10-22