"Can We Actually Use This?": Agencies Learn AI Video Ad Clearance the Hard Way
Madmahi25 · reddit · 2026-10-22
An ad-agency practitioner shares that a client's first question about an AI-generated ad was "can we actually run it?" — revealing he'd spent more time making the video look real than checking usage rights. After reading the terms: Morphic allows commercial use (including client work) on paid plans, but likeness, trademark, and copyrighted material still require your own clearance, and third-party model terms can apply. "Can we use it?" is now a separate pre-delivery step, and he asks whether other teams have formal clearance processes for AI work.
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