Instagram's Systrom on ditching Burbn: solve problems people actually have

a16z · youtube · 2026-10-22

a16z shares a clip from Kevin Systrom's Foundation interview (with Kevin Rose) on Instagram's origin story. The app began as Burbn, a location check-in tool that Systrom and Mike Krieger abandoned. His takeaway from the pivot: solve problems people actually have instead of sticking to your original idea.

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