Dev consultant: honesty kills enterprise sales, so you have to fake it
teodorio · x · 2026-10-13
A tech freelancer/consultant shares his 'blackest pill' about enterprise clients: being honest, professional, and focused on measurable small-step improvements gets you zero sales, because you must oversell to bridge the client's understanding gap — a process he says grinds your soul down. He notes the pool of clients who appreciate realism is so small that staying true to yourself kills your opportunities, and he can't fake it.
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