Atlassian CPO's zero-to-one playbook for PMs: vibe-code first, then hire engineers
lennysan · x · 2026-10-11
Lenny Rachitsky shares an emerging playbook for PMs at big companies exploring zero-to-one ideas, from Atlassian's CPO: "row, then steer." 1) Row: PM + designer vibe-code a working alpha without engineering resources; 2) Once it shows pull, bring on engineers; 3) Steer: step back from coding to align, prioritize, and unblock the team. Vibe coding becomes the front-end validation tool for internal innovation.
Related event: Big Tech PMs Embrace 'Row, Then Steer' Playbook for 0-to-1 Products(2 posts)→
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