Big Tech PMs Embrace 'Row, Then Steer' Playbook for 0-to-1 Products

Lenny Rachitsky summarizes an emerging playbook shared by Atlassian's CPO for Big Tech PMs exploring 0-to-1 projects: 'row, then steer' — first hands-on rapid validation, then taking the helm once direction is proven.

2026-10-11 ~ 2026-10-11 · 2 related posts

• Atlassian CPO's zero-to-one playbook for PMs: vibe-code first, then hire engineers — lennysan · 2026-10-11
• Atlassian CPO's zero-to-one playbook for PMs: vibe-code first, then bring in engineers — lennysan · 2026-10-11