Data quality hype is fading — "boring is where the budget leaves," practitioner warns

YvesMulkers · x · 2026-10-06

Data practitioner Yves Mulkers observes that data quality has slid into the fading-hype pile alongside agentic AI. His read: not that the problem is solved, but that it's become boring — and boring is where budget leaves first. He asks readers whether data quality is still funded at their companies.

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