Indie dev: AI handles the gruntwork, so growth work is finally fun again
yihui_indie · x · 2026-09-26
An indie developer shares a mindset shift: after hating SEO for years, he's grown to enjoy growth work. His realization is that SEO, AEO, ASO, paid ads, and social media marketing all boil down to the same core — creating content that gives target users what they actually need.
With AI now handling much of the surrounding gruntwork (research, form-filling, data analysis), his day-to-day work circles back to what he loves most: making content.
Related event: Indie Dev Learns to Love Growth After AI Takes Over Drudge Work(2 posts)→
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