After Automation: Why Preserving 'Productive Friction' Matters in the AI Age

every · x · 2026-09-18

In an Every essay, Terrain partner Willem Van Lancker argues AI's frictionless output — landing pages, brand systems, working apps from a single prompt — is eroding "productive friction," the struggle that builds judgment and taste. Automation streamlines tasks but inhibits mastery: juniors who only lean on AI generate outputs yet lose touch with foundational insight. He sees the world splitting into utility (speed, cost, precision — let AI take it) and meaning (story, risk, intent) — and urges deliberately preserving the difficulty worth keeping.

Original post →

More from AGI Musings

AGI Musings channel →