AI accelerates the 'product death cycle' — how PMs escape the feature factory trap
PawelHuryn · x · 2026-09-13
Product consultant Pawel Huryn warns about the product death cycle: many PMs forget the 'Why' and become waiters, waterfalling every feature request to the team. The more you ship, the worse it gets — hurriedly shipped features solve no one's problems and don't drive business results, turning the team into a feature factory. AI only accelerates this cycle.
His four escape moves: 1) respect your vision and strategy; 2) don't let customers design solutions; 3) experiment to validate ideas before committing; 4) push back on handed-down requirements.
Related event: AI Is Accelerating the Product Death Loop, Product Consultant Warns(2 posts)→
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