ElevenLabs inks first major-label deal with Universal Music to build fan AI music platform

lukeharries · x · 2026-09-11

ElevenLabs announced a multi-year strategic partnership with Universal Music Group, its first with a major label. Its music models were built with artists, labels, and publishers from the start.

The first product in development is an AI-powered platform letting fans remix, mashup, and create new interpretations of music from participating artists and songwriters, plus add personalized vocals. ElevenLabs will also build AI audio tools for artists and songwriters themselves.

Related event: ElevenLabs and Universal Music Strike Multi-Year AI Music Partnership(2 posts)→

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