Grok Bot: from first line of code to millions of users in under two months
soleio · x · 2026-09-10
Lenny Rachitsky interviews Roman Ugarte, who incubated and now leads product for Grok Bot, sharing the story for the first time: a small team built it from scratch in a separate part of the office, the whole company was hooked four weeks after the first line of code, it launched three weeks later, and millions of Grok Bots now help users get work done less than a month post-launch.
Topics covered:
- Why they started fresh instead of building it into existing products like Cursor
- The two non-obvious product bets behind its success
- Lessons from manually onboarding early users
- Framework: optimize for "our product can now..." instead of working backwards from "our product now has..."
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