SF Cafe Sells Drink Branding to Startups, Tech Bros 'Discover Ads'

sahilypatel · x · 2026-08-08

A cafe in San Francisco has introduced a novel marketing model: tech startups can pay to brand the drinks, but customers still need to pay for the beverages themselves. This combination of offline drinks and brand advertising has been jokingly described by netizens as tech bros 'discovering' ads.

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