Indie Dev Strategy: Build a Product Portfolio in One Niche to Compound Growth

martyamark · x · 2026-08-03

The author proposes a product portfolio strategy for indie developers: instead of building a single app, create multiple products within one specific niche. These apps can compound on each other through cross-selling and shared product learnings. This approach diversifies risk and establishes the developer as a subject matter expert. The underlying view suggests that the era of 'doing 1 thing well' is ending for easily replicated apps, with companies increasingly building moats through a sheer surface area of features.

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