Ranking on AI founder shares a GEO playbook to turn AI recommendations into SaaS sign-ups

xiaohu · x · 2026-07-29

Ranking on AI founder Tanya van Gastel explains a GEO playbook for SaaS: the goal is not traffic, but real sign-ups and paid conversions.

Key takeaways:

AI-driven traffic is only 0.5% of visits, but it generated 12.1% of sign-ups in the cited data.
The conversion rate is claimed to be 23x higher than organic search.
In AI answers, click-through rates are around 1%, so ChatGPT traffic in GA4 may need to be multiplied to estimate actual exposure.
The practical playbook: build crawlable pages, target purchase-intent queries, write comparison pages, win citations from sources AI already trusts, use third-party platforms, and optimize for registrations and paid users.
The post also argues that llms.txt, technical SEO alone, and buying "product-review" domains are mostly wasted effort.

More from Companies & People