Apple’s $400 RAM upgrade is back in the spotlight as memory prices surge

firstadopter · x · 2026-07-25

Apple is being called out for criticizing Micron’s >80% gross margins while its own Mac upgrade pricing has long been seen as extreme.

• The post cites a WSJ report arguing that Apple and other major customers squeezed suppliers during earlier downturns, helping create today’s memory shortages.
• The attached image highlights Apple charging $400 to move from 16GB to 32GB of RAM, contrasted with a third-party 16GB DDR4 stick priced at $57.99.
• The core angle is Apple’s apparent double standard on memory pricing versus its own customer-facing upgrade fees.

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