JPM: Token Costs to Accelerate in H2
zephyr_z9 · x · 2026-07-19
JPM notes that token expense had a "negligible" financial impact in the first half of the year, but expects it to accelerate notably in the second half. However, on a full-year basis, it remains a "very small number."
The core takeaway is that while the costs associated with AI inference and API calls aren't a major financial burden yet, they are entering an acceleration phase and could become a significant expense to watch in the future.
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