ChatGPT and AI Overviews links gain UTM tags, making AI traffic trackable

SEO practitioners including Lily Ray found that links in ChatGPT and Google AI Overviews now carry UTM tracking parameters, making referral traffic from AI answers trackable for the first time.

2026-10-10 ~ 2026-10-10 · 3 related posts

• ChatGPT and Google AI Overviews links now carry UTM codes for traffic tracking — juicemoorthy · 2026-10-10
• ChatGPT and Google AI Overviews now add UTM codes, making AI traffic trackable — lilyraynyc · 2026-10-10
• Lily Ray Confirms ChatGPT UTM Parameters Appearing in AI Overview Links — lilyraynyc · 2026-10-10