ChatGPT and Google AI Overviews now add UTM codes, making AI traffic trackable
lilyraynyc · x · 2026-10-10
SEO practitioners noticed that links inside ChatGPT answers and Google AI Overviews now carry UTM tracking codes, meaning referral traffic from AI answers can finally be measured directly. Caveats: AI-influenced traffic is still a tiny fraction, and the broader lack of reliable measurement data keeps getting worse.
Related event: ChatGPT and AI Overviews links gain UTM tags, making AI traffic trackable(3 posts)→
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