ChatGPT and Google AI Overviews links now carry UTM codes for traffic tracking
juicemoorthy · x · 2026-10-10
SEO practitioners observe that links in ChatGPT answers and Google AI Overviews now include UTM codes, making AI-answer referral traffic trackable for the first time. The traffic share is still small, but it's a step forward amid a worsening lack of reliable AI-search measurement data.
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