Lily Ray Confirms ChatGPT UTM Parameters Appearing in AI Overview Links

lilyraynyc · x · 2026-10-10

SEO expert Lily Ray confirms (correcting the term to AI) that ChatGPT-related UTM tracking parameters are showing up in links within Google's AI Overviews, making AI-driven referral traffic identifiable for attribution — a notable detail for SEO and growth practitioners tracking AI search traffic.

Related event: ChatGPT and AI Overviews links gain UTM tags, making AI traffic trackable(3 posts)→

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