Big companies cutting SEO could normalize search and open rankings for SMBs
gaganghotra_ · x · 2026-11-10
gaganghotra argues that big companies cutting back on SEO is a good thing that will normalize search results over time.
- Lots of content currently ranks purely because it sits on high-authority large company domains
- Many large firms that published content irrelevant to their business are now stopping or scaling back SEO
- This should gradually open ranking opportunities for topically relevant SMB content
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