Google AI Overviews in France yield clearest GSC evidence of click losses yet

lilyraynyc · x · 2026-11-09

Glenn Gabe published an analysis showing AI Overviews' rollout in France produced the clearest evidence yet of click/CTR impact. Using GSC data across five case studies — three sites dropped, two stayed stable — some findings surprised him. One site's daily clicks fell from 50 to single digits after July 22. Lily Ray checked another global site's France data: "yikes." Site owners with French traffic should compare pre/post-AIO CTR now; the post includes DIY steps.

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