Ex-ElevenLabs growth lead hits £100K/month in 95 days solo with Claude Code
aakashgupta · x · 2026-11-07
James McAulay, after leaving ElevenLabs' growth team, built his new business to £100K/month in 95 days — no team, just Claude Code. His previous business took six years to reach the same milestone.
He broke down his growth operating system:
- Mission file: Claude holds him to a big goal — when tempted to return to full-time work, it pulls him back on track.
- Experiment file: records baseline and target metric before every test, enforcing the scientific method.
- Friday retro: a weekly record checked against metrics so the work compounds.
A telling case of the AI-augmented one-person company: the model is used not just for coding but as a discipline tool for goal management and growth decisions.
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