Exposed: SEO leader Profound reportedly runs parasite SEO to sway LLM answers for brands
gaganghotra_ · x · 2026-11-06
SEO practitioner Gagan Ghotra called out Profound, the market leader, for now doing parasite SEO — helping publishers host specific content on behalf of brands to influence LLM answers.
His point: parasite SEO isn't "AI SEO" and shouldn't be presented as such. The exchange exposes a gray practice in the AEO/GEO industry, where tool vendors are blurring into operators of寄生-style content placement to shape model outputs.
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