Data center NIMBYism is a corporate good-neighbor problem, says ex-Kraft vet
BecauseCulture · x · 2026-11-06
Drawing on a Kraft case in Brazil — where the Kibon ice cream plant ran 24/7 industrial cold chain next to homes and pacified neighbors with free ice cream — the author argues data center pushback is the same corporate good-neighbor problem, solvable with immediate, tangible benefits to local communities.
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